Anthony Samuel
Contact Details
Tel: (01267) 676932 (6932)E-mail: a.samuel@trinitysaintdavid.ac.uk
Location
null
Campus
Carmarthen CampusJob Title
Senior Lecturer
Role in the University
Senior Lecturer
Background
Anthony is a Senior lecturer in Marketing and Strategic Management on both undergraduate and postgraduate course at the University of Wales Trinity Saint David. He has been lecturing for the past 10 years and holds a BA (Hons) in Business Enterprise from Wolverhampton University and an MBA from Lincoln University.
Academic Interests
Research Interest
In 2006 Anthony joined Cardiff University, The ESRC Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) as a part time PhD student. Here he is engaged in empirical research that aims to conceptualise the marketing dynamics of the Fairtrade Towns Movement.
Publications
Publications and Conference Papers
Samuel, A and Emanuel, L. (2012) Fairtrade Towns: Fairtrade Consumption and the Responsibility of Place, 4th Fair Trade International Symposium and GeoFairTrade Conference, Liverpool Hope University, Liverpool, April 1st-4th 2012.
Samuel , A (2011) ‘Grounding Rapidly Emerging Disciplines: The Fairtrade Towns Movement, Chapter 9 Published in Franklin, A. and Blyton, P. (2011) Researching Sustainability: A Guide to Social Science Methods, Practice and Engagement. Earthscan
Samuel, A. and Emanuel, L. (2011) Place(ing) Responsibility: Fairtrade Towns. 2nd International Conference on Spaces and Flows, Monash University, Prato. November 17-18th 2011.
Samuel, A. and Emanuel, L. (2011) Sensing Place: Using Social Media to Market Place Through Lived Experiences. IV International Critical Tourism Conference, University of Wales Cardiff Institute, July 2nd 3rd 2011.
Bell, A. Emanuel, L and Samuel, A. (2011) Practitioner Designed On-line Learning: Preaching What You Practice. International Technology, Education and Development Conference, Valencia March 7th-9th 2011.
Samuel, A (2011) ‘The Marketing Dynamics of fair trade’ 4th Marketing and Management Alumni Dinner Elms College, Massachusetts
Samuel, A. and Bell, A. (2009) Engaging the rural in sharing environmental ‘know how’: Insights into small to medium enterprises’ experiences of social networking. 4th Lűneberg International Workshop on Environmental and Sustainable Communication and Learning in Networks September 2009
Samuel, A. (2008) Fairtrade Fortnight: Community Involvement in Promoting Fairtrade. Comment and Analysis, The Centre For Business Relationships, Accountability, Sustainability and Society, Cardiff University.
Third Mission Work (University of Wales Trinity Saint David)
Welsh Assembly Government (2008/2010)
Managed a research project that aimed to discover local (Carmarthenshire) businesses practices and strategies influenced through tackling climate change. It explored the barriers to entry in attempting to motivate business practices to become more sustainable and set up an on-line business to business social network for collaboration and vicarious learning.
European (INTERREG) project (2011/ ongoing)
Academic Lead in marketing. The project aims to empower communities and develop a ‘bottom’ up marketing approach to capture a ‘sense of place’ helping develop the marketing proposition and promotion of a region via on-line social networks.
European (Leonardo) project (2010 / ongoing)
Academic Lead in marketing. The project working with The University of Varna and private partners in Sweden aims to develop a course in web 2.0 marketing skills specifically for the tourism industry. .
External roles and relationships
External Examiner, Northumbria University School of Information Science and Public Relations (2009 – Present)
Associate Lecture, Open University Business School (2005- Present)
Visiting Academic to USA
Elms College, Springfield, Massachusetts. (2011)
Wilkes University, Wilkes Barre, Pennsylvania (2009-10)
Marywood University, Scranton, Pennsylvania (2009-10)
