BA Tourism Management

About the Course

The study of tourism involves an understanding of the interactions between people and place, and the motivations and influences of tourists from different cultures and societies. The programme is designed to equip students with managerial knowledge and skills that will be transferable to the modern tourism context.

The tourism industry in the UK is relatively fragmented, with a high concentration of small operators contributing to a multi-billion industry. Such ventures present unique management demands and require professionals who possess skills across a range of managerial disciplines.

Award
BA (Single Honours)

UCAS Code
N810

Language Choice
English

Course Length
3 years full-time
Part-time study available

Entry Requirements

You will be invited to visit the University to discuss the course. Entry is based on individual merit.

Career Opportunities

  • Public and Private Sector
  • Planning and Development
  • Tourism/Travel Trade
  • Further study or research

Department

School of Business

Campus

Carmarthen Campus

Typical modules

  • Tourism Development
  • The Global Business Environment
  • Impacts of Tourism
  • Contemporary Issues in Tourism
  • Sustainability
  • Introduction to Business Functions
  • Tourism: Practice and Philosophy
  • Project Management
  • Finance

Key Features

  • Wide range of fieldwork experiences, including visits to urban and rural sites in Wales, as well as possible visits to Barcelona, Dublin, France, Poland, the Czech Republic and Italy
  • Excellent links with the tourism sector providing opportunities for work placements and project work
  • Study Abroad opportunities in the USA
  • Excellent location to study tourism
  • Experienced tutors
  • Small group teaching in a supportive learning environment
  • Excellent careers support

Why study at this University?

  • Excellent location to study tourism
  • Experienced tutors
  • Small group teaching in a supportive learning environment
  • Excellent careers support

Programme Specification

The main educational aims of the programme are:

  • to provide students with the requisite understanding of the main bodies of knowledge within the programme of study;
  • to develop transferable skills that enable students to produce organised work as individuals and as part of a team with minimum guidance;
  • to offer students a distinctive learning experience;
  • to develop students’ cognitive and practical skills as appropriate within the programme of study;
  • to draw upon the multidisciplinary nature of the programme to enrich the students’ experiences;
  • to promote an understanding of the concepts and characteristics of Tourism as an area of academic and applied study;
  • to develop students’ understanding of the products, structure, operations and interactions within the Tourism industry;
  • to promote an understanding of the holistic nature of the concept of sustainability and its implications in both academic and practical contexts;
  • to develop an understanding of the wide range of issues within business and management and the complex relationships that exist between them within an integrated framework.

Programme Outcomes

Knowledge and Understanding

  • A critical understanding of the development of knowledge in their particular subject domain.
  • An understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study drawing, as appropriate, from service, research and professional contexts.
  • An understanding of the subject through both academic and professional reflective practice.
  • Research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to their context of study.
  • An understanding and critical awareness of, the moral, ethical, environmental and legal issues which underpin best practice.
  • A knowledge of the concepts and characteristics of tourism as an area of academic and applied study.
  • Knowledge of the products, structure of and interactions in the tourism industry.
  • An understanding of the role of tourism in the communities and environments that it affects.
  • A knowledge of the nature and characteristics of tourists.
  • Organisations, the external environment in which they operate, how they are managed and how they respond to change.
  • The internal aspects, functions and processes of organisations.
  • The processes, procedures and practices for effective management.
  • The effect of the external business environment upon the strategy, behaviour and management of organisations.
  • Application of traditional and contemporary business issues.
  • The interconnectedness and interrelationships of business functions and the external environment.
  • The development and operation of markets for resources, goods and services.
  • Customer expectations, service and orientation.
  • The management and development of people within organizations.
  • The management of finance; the use of accounting and other information systems for managerial applications.
  • The management of resources and operations.
  • The development of appropriate policies and strategies within a changing environment, to meet stakeholder interests.

Cognitive Skills

  • An ability to identify and define subject specific facts, theories, paradigms, principles and concepts and generalise appropriately.
  • An ability to critically assess and evaluate evidence.
  • The critical interpretation of data and text.
  • An ability to describe and analyse information.
  • The application of knowledge to the solution of familiar and unfamiliar problems.
  • Taking responsibility for their own learning and continuing personal and professional development.
  • The capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic and reasoning.

Practical Skills

  • The capability to undertake fieldwork with due regard for safety and risk assessment.
  • The ability to plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media.
  • An ability to recognise and respond to moral, ethical and safety issues which directly pertain to the subject domain including relevant legislation and professional codes of conduct.
  • Vocationally relevant managerial skills and knowledge by exposure to professional practice.
  • An ability to evaluate and apply vocationally relevant concepts associated with the operational and strategic management of financial, human and physical resources and/ or understand and apply concepts associated with the allocation of resources in the community.
  • Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise.
  • Learning to learn and developing an appetite for learning; reflective, adaptive and collaborative learning.
  • The ability to conduct research either individually or as part of a team for projects, dissertations and presentations
  • Self awareness, openness and sensitivity to diversity in terms of people and cultures.
  • Effective performance within a team environment including leadership, team building, influencing and project management skills.

Transferable Skills

  • Effective information-retrieval skills (including the use of browsers, search engines and catalogues).
  • Numeracy and literacy in both understanding analysing and presenting cases involving a quantitative and qualitative dimension.
  • Managing one's own learning and development including time management and organisational skills.
  • Interactive and group skills.
  • An ability to self-appraise and reflect on practice.
  • Effective communication, orally, and in writing, using a range of media which are widely used in business.
  • The effective use of Communication and Information Technology.
  • Effective problem solving and decision making using appropriate quantitative and qualitative skills.
  • Interpersonal skills of effective listening, negotiating, persuasion and presentation.